The displays in your store are an important piece of the retail puzzle. Customers’ opinions are affected by everything that they see. You want to control what the customer thinks as much as possible. Here we will discuss some of the dos and don’ts of retail displays. Following these guidelines will help your customers to feel like your prices are fair and hopefully increase your sales.
The first rule is pretty basic. You don’t want your store to look like a mess when customers come inside. Using too many tables and shelves for displays can make your store look disorganized, because customers will invariably need to rummage through folded stacks of clothes to find their size. Even if you have sizes separated by shelf, customers will still have to unfold to get a good look at the garment and will put it back on whichever shelf is most convenient.
Use wall space and display systems like slatwall to keep the store looking neater. You can use garment racks to hang extra clothing and keep the store looking neat. Be careful not to crowd garment racks. You do want the customers to have plenty of space for maneuvering about the store. They don’t want to be back-to-back with other customers or staff.
Also, using too many garment racks can make the store look crowded and bland. If the customer can’t see what you have without sifting through, then they’re not likely to look around for long. Make sure that you utilize three dimensional displays to keep the customer interested. Hanging mannequin forms are great for creating feature displays on garment racks and slatwall displays. You can also display hanging outfits on top of your garment racks. Customers that can see how clothes look and stay interested as they make their way through the store.
Another thing to keep in mind is that customers tend to shop at eye level. Make sure that the focal points of your garment rack and shelving displays are where they will get customers’ attention. Every display should have a point of focus and should be designed to make the customer want to slow down and investigate. The longer a customer spends at your garment racks or feature displays, the more likely they are to spend extra money.
People associate the quality of an item with the way that it is displayed. Cheap, plastic displays communicate discounted, lower quality merchandise. People expect sunglasses on a checkout rack to be a lot cheaper than sunglasses in a glass display case in the same location. Price things according to the display quality and you should increase your sales and minimize the amount of merchandise that you have to clearance out.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.
